Privacy Policy
Nova Eye Care Center Privacy Policy
Effective Date: 01/01/2026
Nova Eye Care Center (“Nova Eye Care Center,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the information you provide when you visit or use our website.
This Privacy Policy explains how we collect, use, disclose, and protect information obtained through our website, www.novaeyecarecenter.com (the “Website”).
This Privacy Policy applies to information collected through the Website and does not replace our Notice of Privacy Practices, which describes how we use and disclose protected health information in connection with your care.
1. Information We Collect
We may collect information that you voluntarily provide to us, including when you:
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Submit a contact or inquiry form
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Request an appointment or contact from our office
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Subscribe to communications or updates
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Send us a message through the Website
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Request information about our services
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Otherwise communicate with us through the Website
Depending on the nature of your interaction with us, the information you provide may include your name, phone number, email address, date of birth, insurance information, appointment information, and other information you choose to provide.
Health Information
Please do not submit detailed medical or health information through a general website contact form unless specifically requested through a secure patient portal or other secure communication method provided by Nova Eye Care Center.
If you are an existing patient, we may direct you to our secure patient portal for communications involving your medical or eye-care information.
2. Information Collected Automatically
When you visit our Website, certain information may be collected automatically by our website hosting provider, analytics services, or other technology providers.
This information may include:
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IP address
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Browser type and version
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Device type
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Operating system
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Pages visited
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Date and time of visits
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Referring website or webpage
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General geographic information
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Information about how you interact with the Website
We use this information primarily to maintain, secure, analyze, and improve our Website and its functionality.
3. Cookies and Similar Technologies
Our Website may use cookies, pixels, analytics tools, and similar technologies to improve website functionality and understand how visitors use our Website.
Cookies are small data files stored on your device by your web browser. You may be able to control or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of portions of the Website.
Third-party services we use may also place cookies or similar technologies on your device in accordance with their own privacy policies.
4. How We Use Information
We may use information collected through the Website to:
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Respond to your questions and requests
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Contact you regarding appointments or services you have requested
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Provide information about our practice and services
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Improve our Website and user experience
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Monitor Website usage and performance
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Maintain the security and integrity of our Website
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Prevent fraud, abuse, or other unauthorized activity
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Comply with applicable laws and legal obligations
We will not use information submitted through the Website for purposes unrelated to your interaction with our practice except as permitted or required by law.
5. Sharing of Information
We may share information collected through the Website with service providers who assist us in operating our Website and practice, such as website hosting, scheduling, communications, analytics, technology, and security providers.
These providers may have access to information only as reasonably necessary to perform services on our behalf.
We may also disclose information when required to do so by law, legal process, court order, or governmental request, or when necessary to protect our rights, property, safety, or the safety of others.
We do not sell your personal information.
6. Third-Party Websites and Services
Our Website may contain links to websites, applications, or services operated by third parties, including appointment scheduling platforms, patient portals, social media platforms, or other healthcare-related services.
Once you leave our Website or interact directly with a third-party service, that service's own privacy policy and terms may apply. Nova Eye Care Center is not responsible for the privacy practices or content of third-party websites or services.
11. SMS Communications
By providing your mobile phone number, you consent to receive SMS messages from Nova Eye Care Center related to appointment reminders, appointment confirmations, scheduling updates, office notifications, account notifications, and other practice-related communications. Marketing messages will only be sent if you have separately opted in to receive them.
Message frequency may vary. Message and data rates may apply.
Reply STOP to opt out of SMS messages at any time. Reply HELP for assistance.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
Information sharing with subcontractors that provide support services (such as customer service) is permitted. Text messaging originator opt-in data and consent will not be shared with any third parties.
For additional information about our SMS program, please review our SMS Terms & Conditions.
7. Patient Information and HIPAA
Nova Eye Care Center is committed to protecting the privacy and security of patient health information in accordance with applicable federal and state laws, including the Health Insurance Portability and Accountability Act (“HIPAA”), where applicable.
Our Notice of Privacy Practices explains how we may use and disclose protected health information and describes your rights regarding that information.
The Website Privacy Policy should not be interpreted as replacing or modifying our Notice of Privacy Practices.
8. Security
We take reasonable administrative, technical, and physical measures designed to protect information collected through our Website from unauthorized access, use, alteration, or disclosure.
However, no website, internet transmission, or electronic storage system can be guaranteed to be completely secure. We cannot guarantee the absolute security of information transmitted through the Internet.
9. Children's Privacy
Our Website is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13 through the Website.
If you believe a child has provided personal information through our Website, please contact us so that we can take appropriate steps.
10. Your Choices
You may choose not to provide certain information through the Website. You may also adjust your browser settings to limit or disable certain cookies and tracking technologies.
If you receive electronic communications from us, you may follow the unsubscribe instructions included in those communications where applicable.
Please note that certain information may be necessary for us to respond to a request or provide a service you have requested.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, services, or applicable laws.
When we make changes, we will update the “Effective Date” at the top of this Privacy Policy. We encourage you to review this page periodically for the most current information.
12. Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us:
Nova Eye Care Center
Phone: 703-813-8997
Email: info@novaeyecarecenter.com
You may also contact us through the information provided on our Website.